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Marketing

The real event status in your Marketo program

Registration and check-in from Streavent update the program status in Adobe Marketo Engage, so success and attribution hold up. This is not a one-click connector: you link the two over Streavent's Open API or over Zapier, Make and n8n.

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Streavent
Streavent
Marketo
Veranstalter, die mit Streavent arbeiten
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The problem

No status, no success: the program is waiting for a CSV import

Your event program is built, and so is the status progression in the channel. On event day the team scans at the door, yet in Marketo everyone stays on Registered until someone imports the list days later. Until then no trigger campaign fires for Attended, nobody in the program reaches the success status, and the pipeline report is missing the event. The follow-up arrives when hardly anyone remembers the conversation.

Data flow

How your data moves

The most common flows, each as a live sync.

arrow_forward From Marketo into your event

Marketo
Smart List
Streavent
Streavent

Smart List as invitation base

Build the target group as a Smart List in Marketo. The leads go to Streavent over the API or Zapier and get their invitation from there. If your channel has an Invited status, your flow can set it in the program at the same time.

Marketo
Streavent
Streavent

Marketo
Streavent
Streavent

arrow_back From your event back into Marketo

Streavent
Streavent
Registration
Marketo

Registration as Registered

A new registration creates or updates the lead and moves it to Registered. The status call works as an upsert: anyone not yet in the program becomes a member, and the change appears in the activity log.

Streavent
Streavent
Check-in
Marketo

Check-in as Attended or No Show

A scan at the door becomes Attended, and after the event everyone left becomes No Show. If a lead is already further along the progression, Marketo skips it, so a late sync never resets a status.

Streavent
Streavent
Lead + note
Marketo

Booth leads in the program

Leads from the booth scan go to Marketo, and the note goes into a custom field. When a new name enters the system directly as a program member, Marketo automatically sets that program as its acquisition program, and the event gets the first-touch credit.

These are the most common flows, not all of them. Speakers, sponsors, agenda and more sync too, and you can create a whole event straight from your tool.

How it works

How the status gets from Streavent into your Marketo program

code

Open API: lead first, then status

Streavent's Open API (REST, from the Growth plan) reads and writes registrations, check-in status and leads. In Marketo, Sync Leads matches the record, by email by default. Sync Program Member Status then sets the status by leadId, up to 300 leads per call.

sync

No code with Zapier, Make or n8n

Streavent triggers a flow in Zapier, Make or n8n. For leads, Zapier's Marketo app has the Create or Update Lead action. It lists no action of its own for program status, so you build that step as a direct API call to Marketo.

hub

Status names from the channel

The statusName must match a status on the program's channel. So you map once which Streavent status equals which channel status, for example attended to Attended. Check the names before event day.

For your team

One event signal for your whole team

campaign

Demand gen: success you can trust

The channel sets which status counts as success, for events often Attended. When check-in sets that status, the event counts in your multi-touch reporting.

trending_up

Marketing ops: status moves forward only

Marketo does not let anyone move back in status. So send No Show only after doors close, or give both statuses the same step value in the channel if they may switch.

event_available

Sales: Attended first

A trigger campaign reacts to the new status and alerts sales to who showed up. The booth note is already on the lead when the first call comes around.

Availability

Set up during onboarding, data protection as standard

We set up the integration together during onboarding, tailored to your systems.

  • GDPR-compliant with a data processing agreement
  • Hosting in Germany, ISO 27001 (in certification)
  • Accessible registration flows (EAA-compliant)

Customer Stories

Loved by event teams across industries

Meet the people behind the events: real teams who plan, run, and scale their events with Streavent.

“We ran the entire event in one system and went live in under a week.”

Christoph Newiger, Co-Founder Research Inititative Ostheopathy

“Our event app basically builds itself, with content syncing automatically from our CRM.”

Stefan Sutor, CEO Medien Bayern GmbH

“We deliver our AI webinars as professional livestreams in top quality, all from one platform.”

Franziska Weindauer, CEO, TÜV AI Lab

“We build event landing pages without an agency, and it shows a clear ROI.”

Christina Armbruster, Marketing Manager, Optigrün international AG

“Check-in was effortless, even volunteers were ready in minutes.”

Ludwig Rabe, Co-Founder Blütezeit Collective & APOGEO Festival

“Digital, hybrid, in-person: the platform gives us full flexibility, with a truly professional look.”

Alexandra Straka, Event Manager, German Road Safety Council

“We ran check-in entirely through the platform, and the analytics help us improve every event.”

Lars Eggers, CEO Seses Drinks & Host AGM Congress

“Our CRM connects directly via API, so we build complete events in just a few clicks.”

Christiane Schäfer, Event Manager, DWA BW

“The all-in-one solution we scale up or down for every event, seamlessly integrated with our CRM.”

Dr. Ricarda Engelmeier, CEO Münchner Management Kolloquium

Ready for programs that know what happened on event day?

Show us your event channel and your next program. We will go through it with you status by status: what Streavent supplies and how it reaches Marketo, over the Open API or Zapier.

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FAQ

Frequently asked questions

Streavent is all-in-one event software for professional B2B events with 200 to 5,000 attendees that connects to Adobe Marketo Engage over its Open API. Marketo stays your system for programs and attribution, and Streavent feeds it the status from registration and check-in plus booth leads with notes. Registration, ticketing, check-in, badge printing and event app run in one platform, hosted in Germany.

No. There are two routes: Streavent's Open API (REST, from the Growth plan) or a flow in Zapier, Make or n8n. You or a developer define once how registration, check-in and booth lead map to program member, program status and lead. Streavent syncs natively today only with HubSpot, Salesforce and DATEV.

Your channel decides. Adobe's example of an event channel runs Invited, Registered, No Show and Attended, with Attended as success. Streavent supplies registered, attended and no-show, and you map those values to your channel's status names. The step value sets the order, and people only move to a higher or equal value.

Sync Leads looks up the record by email by default and updates the match instead of adding a second one. Be careful at peak check-in: Adobe warns that closely timed upserts on the same key can create duplicate records before the first request returns. Send the calls through a queue. Program membership itself is unique per lead and program.

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